Inbound Fintech Marketing Blog

In the fast-paced world of FinTech, effective marketing can help your company to stand out. However, marketing is an investment, and like all investments, the goal is to get a positive return on investment, or ROI.

Mobile payment is a trend on the rise. In fact, roughly 50 percent of millennials in the U.S. have now used a mobile wallet. The reason why mobile payments are growing in popularity is because they are swift, convenient, and more seamless than traditional cash or credit card payments.

With the recent advancements we have had in technology, it has opened many doors for the marketing process for marketers to become much easier. New processes and new software developments have given marketers the power to automate some of the practices within their marketing strategy. With inbound marketing having many functions like SEO, social media, content marketing and email marketing to name a few, it can be a very time consuming task to get them all acomplished in a manual manner.

FinTech, or Financial Technologies, may be a relatively new term but more and more it’s coming to represent technologies that are revolutionising financial services.  Mobile payments, crowd funding, online transfers and loans are quickly evolving, making their mark on the traditional financial institutions. Whether a FinTech company or a start-up, a solid strategic marketing foundation is paramount to its success as it launches its product into a fast pace innovating markets.

The Fintech industry is growing at pace. In fact, from 2015 to 2016, global FinTech venture capital investment grew by 11 percent. This growth translated to a total of $17.4 billion worth of investments made in FinTech companies around the world in 2016.

Inbound content marketing has become a major tool in the hands of Fintech start-ups over the past few years. With increasing content visibility on the internet being a very competitive task, there is a great need for marketers to make sure their content marketing is of a high level to stand a chance of attracting potential customers. In this article, we take a look at 5 inbound content marketing tips for Fintech start-ups to use, tips that if used, can surely produce great results.

FinTech marketing is a very strategic process. When you’re launching new products into a competitive market that is constantly changing, you’ll need well defined digital marketing tactics because the impact of digital marketing when done well is very beneficial for any FinTech company.

According to statistics, the UK is the world's leader in the FinTech industry. It attracts more than 40% of investments in Europe in the financial technology field.

In 2015, The UK was described as the most FinTech-friendly country, with over 61,000 employees and generating £6.6bn in revenues. In 2016 Billions of dollars have been invested in UK FinTech. The UK FinTech sector this year is still very productive even more nowadays. Despite its huge success, the FinTech services in the UK market faces a lot of obstacles and challenges, in the following article we will look into the top three fintech marketing issues and challanges;