Inbound Fintech Marketing Blog

Through disruption and innovation, Fintech has made financial markets and systems more efficient, and improved overall customer experience, everywhere from New York to Johannesburg. In this rapidly growing industry, lead generation is still one of the biggest challenges.

What is the GDPR?

The General Data Protection Regulation, or GDPR, is coming into effect on 25th May 2018, and many UAE businesses that handle EU citizen’s personal data are contemplating how it will affect them and what they need to do to comply.

What is GDPR compliance?

The General Data Protection Regulation, or GDPR, is coming into effect on 25^th May 2018, and many businesses are contemplating how it will affect them and what they need to do to comply.

When it comes to increasing the success of your money transfer app, engagement is crucial. This is because the more that your users are engaging with your app, the more popular it is likely to become.

Prompted by China’s ban on digital currency, the value of Bitcoin dropped to $2,975 on the 15th September 2017 after reaching highs of almost $5,000. But, evidently, it didn’t last long.Experts, quoted by Bloomberg, said that a ban would likely be “dubious”, indicating that if Bitcoin were to overcome this restriction, it proved the cryptocurrency works.And that’s exactly what happened!

The Fintech industry continues to grow at a very fast pace, with global funding for Fintech companies totaling $19 billion in 2015 alone. In order to position your Fintech Company to benefit from this growth, you need an effective marketing strategy that will help you identify your fintech marketing channel.

The U.K. is the world’s largest and most significant Fintech hub. In fact, in 2015, the size of the U.K. Fintech market was roughly 6.5 billion sterling. This makes it a great place to grow an online banking brand. However, even though theU.K. is the world’s leading FinTech market, that does not mean that any online banking company will flourish there. Here are some great tips for growing an online banking brand that can help your company reach heightened success in the U.K.

With the vast amount of information that is accessible from mobile platforms, it follows that mobile payment transactions have become increasingly popular. In 2016 alone, mobile payment transactions reached $27 billion, with each user spending about $721 during the course of the year. Customers are in need of the convenience of accessing products and services from mobile and paying for them through the same channel.

In the fast-paced world of FinTech, effective marketing can help your company to stand out. However, marketing is an investment, and like all investments, the goal is to get a positive return on investment, or ROI.