Inbound Fintech Marketing Blog

We’re excited to announce that our work for Apply Financial has seen us selected as a finalist for the 2018 LinkedIn Marketing Awards. We’re competing in the Best B2B Lead Generation (Small Businesses) category – fingers crossed!

As we head towards the end of 2018, many businesses are looking ahead and planning their events calendars for 2019. We’ve put together a handy planner for plotting the key events with this Complete Guide to Finance & Banking Conferences in 2019.

With the financial services industry waking up to the effectiveness of inbound marketing, ensuring you get the most out of your CRM platform is crucial. Whether you’re considering using HubSpot or you’re an existing HubSpot user looking for guidance, this blog has plenty of food for thought.

We’ve outlined 25 great tips for using HubSpot in the financial industry.

The FinTech industry is evolving and we’re seeing a lot of change in the way financial services companies run their marketing operations. For too long, the sector has overly focused on traditional marketing and PR channels for generating leads and sales. FinTech businesses need a more modern and data-driven marketing approach.

Inbound marketing is a customer-centric approach to lead generation and organic growth, which has proved successful for countless businesses, across a range of industries. Putting your customers at the heart of your marketing activities helps you to reach your target audience online, which is crucial for businesses in a crowded and fast-evolving digital landscape. As the Finance world modernises, inbound marketing is now more important than ever.

Businesses in the Finance industry are stepping up their marketing spend, and they’re increasingly turning to inbound marketing to drive more leads, build relationships with prospects and nurture them down the buyer’s journey.

Through disruption and innovation, FinTech has made financial markets and systems more efficient, and improved overall customer experience, everywhere from New York to Johannesburg. In this rapidly growing industry, lead generation is still one of the biggest challenges.

What is the GDPR?

The General Data Protection Regulation, or GDPR, is coming into effect on 25th May 2018, and many UAE businesses that handle EU citizen’s personal data are contemplating how it will affect them and what they need to do to comply.

What is GDPR compliance?

The General Data Protection Regulation, or GDPR, is coming into effect on 25^th May 2018, and many businesses are contemplating how it will affect them and what they need to do to comply.