With the vast amount of information that is accessible from mobile platforms, it follows that mobile payment transactions have become increasingly popular. In 2016 alone, mobile payment transactions reached $27 billion, with each user spending about $721 during the course of the year. Customers are in need of the convenience of accessing products and services from mobile and paying for them through the same channel.
Therefore, as a mobile payment company, you need to maximise your mobile payment online brand presence so you can be found by customers when they come looking. And because many prospects are conducting online searches in order to find solutions to their problems, mobile payment companies need to establish a solid online presence so they don’t get left behind.
Here are 7 highly effective ways through which you can maximise your mobile payment online brand presence.
1. Have a consistent Branding Strategy
In order to establish your brand, you need to maintain a consistent image across all your online networks. Strive to maintain a consistent tone, image and experience across your branded website, social media pages and blogs. In this way, customers will get to be acquainted with your brand and what you stand for.
Identify a few key areas of focus in the mobile payment space and establish your branding strategy around those areas.
2.Develop and Optimize your website
Your company should always have a destination for customers when they come looking. This destination is your branded website. It should serve as the home where customers can learn about your business and dive deeper into your mobile payment products and services.
The content on your website should also be optimized for search engines by having the correct landing pages and keyword phrases that your target audience is likely to use. Having a website that drives traffic increases your brand visibility and boost your online brand presence.
3.Strong Social media presence
Social media is one of the most effective and affordable ways for you to maximise your mobile payment online brand presence. Of the 1.5 billion social media users, a majority of them use mobile payment options due to their familiarity with mobile platforms. Through social media, your mobile payment company can greatly increase its outreach by posting highly relevant and helpful content to its prospects.
The strategy begins with understanding the type of content that your target audience is engaging with on social media, when they post and how often they post.
This deep understanding of your prospects allows you to design content that stands out to them and attracts them to you platforms.
4.Implement a solid Content Marketing Strategy
Companies in the financial services sector tend to think that quality content can only be produced by media and entertainment companies. However, mobile payment businesses can also produce high quality and engaging content. You should strive to be creative and responsive to industry trends and customer concerns.
Target your content to address the efficiency, convenience and reliability of transferring payments from mobile devices. Deliver your content to the right prospects (persona’s) at the right time and place to address problems to their problems. Visitors will become customers, and will become increasingly engaged with your content and interact with your brand.
5.Develop a blog
A blog is a great way for mobile payment companies to have a dedicated space where they share unique content that is optimized for search engines. In fact, blogging has become one of the most effective ways of improving brand visibility online.
This is because when customers search for content and are directed to you blog for answers, they eventually view your business as an authority within its field. And next time they are in need of a mobile payment service, they will have your brand at the top of their minds. It is worth noting that a blog left redundant (not optimised) is a waste of effort and time. Ensure your great content is getting eyeballs with a structured Inbound content strategy.
6.Seek out customer reviews and referrals
92% of customers trust referrals of a company from friends and family. Therefore, seeking out customer referrals is a highly effective way of maximizing online brand presence. You should therefore share reviews on your website and social media platforms in order to establish brand awareness and trust.
7.Focus on Branding, not Sales
With a limited marketing budget, many mobile payment companies are seeking to maximise the use of every single marketing dollar. However, trying to push customers to engage with your services through every piece of content that you put out is not the right way to maximise your mobile payment online brand presence.
An effective branding strategy takes time and positions your company as trustworthy and an authority within its field, rather than making constant sales pitches. Borrow a leaf from retail companies such as Nike, whose commercials don’t end with a call-to-action. Instead, they end with a flash of the Nike logo, which resonates with its target audience.