Key Considerations for Building a Fintech Website from Scratch

Are you trying to build a Financial Technology (Fintech) website? Do you have a well-thought-out plan? If you do not, you should pause what you are doing and prioritise it first. Do not try to wing it. You will not be able to create an effective website that way.

So, how to create a Fintech website that has a high chance of being successful? Here are some key considerations.

First Impressions Matter: How to Set the Tone for Your Fintech Website

What the users will think when they land on your website is critical to the success of your website. Thus, it must create a positive first impression.

Themes

You can start by deciding what colours you will use on the website. The colours should match your brand and your audience. Choose high-contrast colors for legibility. Also, do not use too many colours.

Images

Websites that contain text only are not attractive. Users think they are boring or intimidating. They may also think you did not put in the effort. That will make them not trust you. So, we recommend adding images to your website.

However, do not add too many images because they will slow down your website. Use compressed ones with set dimensions.

Optimising Website Speed: A Key Factor for User Retention

On that note, you should optimise for website speed. Your website visitors will bounce if the loading time takes too long. In this case, "too long" is more than 3 seconds. Leverage lazy loading, content delivery networks, and browser caching to speed up your website.

Selecting the Best Tools to Build a Fintech Website

How experienced are you when it comes to website designing and programming? Your answer is important because it determines what tools you can use to build websites.

If you are not an expert, you can use website builders like Squarespace or Wix. It allows you to drag and drop elements to design your website. On the other hand, more experienced website builders can use a Content Management System (CMS.)

Prioritising User Interface (UI) and User Experience (UX) Design

The user experience you will provide will affect how inclined to use your product the visitor will become.

Technical Jargon

We recommend avoiding the use of industry jargon. People unfamiliar with those terms will feel intimidated and they will not understand it fully. If they don't understand what you offer, they are not likely to do business with you.

User-Friendly Layout

On top of that, you must ensure your website is easy to navigate. Pay close attention to its architecture and structure. Group related pages and links together. Determine their hierarchy. Place buttons where people would expect them to be.

That will allow your website visitors to easily find the pages they are looking for. Furthermore, it encourages them to check your different pages, which is good for the ranking of your website.

Search Engine Optimisation Tips for Fintech Websites

Do not forget about search engine optimisation for FinTech companies. It ensures people will actually find your website. It does not matter if your website is well-designed if it does not appear in the search engine results pages.

Keyword Research

One thing to do for SEO is keyword research. Choose keywords that are relevant to financial technology and create content around these keywords. Writing blog posts revolving around them is common practice.

Your Money, Your Life

Additionally, Google puts emphasis on YMYL pages when evaluating websites for financial services. YMYL stands for "Your Money, Your Life." These pages contain content that can positively affect the user's happiness, health, and financial stability.

Some examples of YMYL pages are information pages that cover topics with financial, legal, or medical themes.

Backlinks and External Links

New websites have to build a good reputation. Citing relevant and trustworthy sources can help with that. Just remember to check your external links from time to time. If the page you linked was removed, there will be an Error 404. That has a negative effect on your website ranking. You can use tools like Screaming Frog to look for errors.

Building backlinks is also important. It shows people and search engines that other entities trust your website. Of course, the credibility of the website linking to yours also matters. Therefore, we recommend connecting with other trustworthy websites.

Security: Building Confidence in Your Fintech Website

Financial technology deals with sensitive information. Thus, people carefully choose the apps and websites they use. They look for how you can protect their financial data.

That said, you should inform your visitors about your security measures. Show them why they should trust you. Furthermore, secure your website by installing an SSL certificate and a web application firewall.

Also, choose your website host wisely. As much as possible, aim for a dedicated server to avoid sharing servers with malicious or vulnerable websites.

Partner with Inbound FinTech to Build a High-Performance Fintech Website

Building a FinTech website from scratch is a daunting task. There are so many things to do. You have to write content, design the website, ensure it will be fast, and more. If you don't have enough manpower, some individuals will have to wear several hats. That will also give them less time to focus on their main responsibilities.

If it is too challenging for your business, it is best to find help. Inbound FinTech offers services that can facilitate the process. Inbound FinTech is an expert in designing and developing dynamic, high-performance websites.

On top of that, Inbound FinTech is home to skilled experts in UI/UX design and CRO. They will help you ensure there will be lots of conversions.

That's not all! Inbound FinTech can also do SEO for you. The company will help you create effective strategies that are guaranteed to drive organic traffic. Inbound Tech also does content writing/creation, so you do not have to worry about that either.

As you can see, the journey to having a top-performing website is easier with Inbound FinTech by your side. While this team handles the website tasks, yours can focus on developing your products or improving your services.

Book a call now so planning for your FinTech website can start as soon as possible.