In the fast-paced world of FinTech, effective marketing can help your company to stand out. However, marketing is an investment, and like all investments, the goal is to get a positive return on investment, or ROI.
FinTech, or Financial Technologies, may be a relatively new term but more and more it’s coming to represent technologies that are revolutionising financial services. Mobile payments, crowd funding, online transfers and loans are quickly evolving, making their mark on the traditional financial institutions. Whether a FinTech company or a start-up, a solid strategic marketing foundation is paramount to its success as it launches its product into a fast pace innovating markets.