The Fintech industry is growing at pace. In fact, from 2015 to 2016, global FinTech venture capital investment grew by 11 percent. This growth translated to a total of $17.4 billion worth of investments made in FinTech companies around the world in 2016.
FinTech marketing is a very strategic process. When you’re launching new products into a competitive market that is constantly changing, you’ll need well defined digital marketing tactics because the impact of digital marketing when done well is very beneficial for any FinTech company.